Uncategorised Archives - ThisRapt || Hospitality Marketing

Unleashing the Power of Direct Bookings in the Hotel Industry

In the ever-evolving landscape of the hospitality industry, the battle for bookings is a perpetual challenge. Hoteliers and hospitality marketers are engaged in a relentless pursuit to maximize revenue while minimizing dependence on third-party booking platforms. The battleground is clear: Direct Bookings versus Online Travel Agencies (OTAs). Let’s delve into the dynamics of this battle and explore why winning the war for direct bookings is crucial for the success of hospitality businesses.


The Allure of Direct Bookings:

  1. Cutting the Middleman Costs:
    The battle begins with the financial implications. Direct bookings allow hotels to circumvent the hefty commission fees imposed by OTAs, instantly boosting profit margins.
  2. Building Brand Loyalty:
    Direct bookings provide a golden opportunity to cultivate a direct relationship with guests. This interaction allows for personalized communication, creating a foundation for lasting brand loyalty.
  3. Control Over Customer Experience:
    When guests book directly, hotels have greater control over the entire customer experience – from pre-arrival communication to post-stay follow-ups. This control fosters a seamless and memorable stay, enhancing the overall perception of the brand.


Challenges in the Battle:

  1. Visibility and Reach:
    One of the primary challenges in the battle for direct bookings is establishing a strong online presence. OTAs often have broader reach and marketing resources, making it crucial for hotels to invest in digital marketing strategies to enhance visibility.
  2. Navigating the World of Online Reviews:
    Online reviews wield considerable influence over travelers’ decisions. Managing and curating positive reviews on third-party sites is essential for hotels looking to entice potential guests to book directly.
  3. Technology Investment:
    In the digital age, a user-friendly, responsive website is non-negotiable. The battle for direct bookings requires investments in technology and web design to create a seamless and secure online booking experience.


Strategies for Victory:

  1. Incentivize Direct Bookings:
    Entice guests with exclusive perks, discounts, or loyalty programs when they book directly. Creating a clear value proposition encourages guests to choose the direct route.
  2. Optimize Your Website:
    Invest in a responsive, user-friendly website with intuitive navigation and a straightforward booking process. Mobile optimization is key, as a growing number of travelers use smartphones for booking.
  3. Leverage Social Media:
    Utilize social media platforms to engage with your audience. Showcase your property, share user-generated content, and run targeted ad campaigns to drive traffic to your website.
  4. Data-Driven Decision Making:
    Leverage data analytics to understand guest behavior and preferences. This valuable insight allows for targeted marketing efforts, creating a personalized experience that encourages direct bookings.



In the battle of direct bookings, the stakes are high, but the rewards are even higher. Winning this battle requires a strategic approach, a commitment to technology, and a dedication to providing an exceptional guest experience. As hospitality marketers, it’s time to embrace the challenge, adapt to the changing landscape, and emerge victorious in the war for direct bookings. After all, the power to shape the future of your business lies in your ability to engage directly with your guests.

The Role of Social Media in Hospitality Marketing

Social media marketing has become an essential tool for hospitality businesses to connect with potential customers and build brand awareness. With over 4.2 billion active social media users worldwide, hotels and other hospitality businesses have a unique opportunity to connect with a vast audience and increase their visibility.

Here are some of the different social media platforms that hotels and other hospitality businesses can use to connect with potential customers and build brand awareness:


  1. Facebook: Facebook is the largest social media platform, with over 2.8 billion monthly active users. It is a great platform for hospitality businesses to share news, events, promotions, and other information with their followers. Facebook also provides a platform for hotels to create a community by engaging with their customers through comments, likes, and shares.
  2. Instagram: Instagram is a photo-sharing platform with over 1.2 billion monthly active users. It is an ideal platform for hospitality businesses to showcase their properties and services through high-quality images and videos. Hotels can use Instagram to create a visually appealing feed and use Instagram Stories to showcase their daily activities and behind-the-scenes moments.
  3. Twitter: Twitter is a micro-blogging platform with over 330 million monthly active users. It is an excellent platform for hospitality businesses to share quick updates, news, and promotions with their followers. Hotels can also use Twitter to engage with their customers by responding to their tweets and creating a sense of community.
  4. LinkedIn: LinkedIn is a professional networking platform with over 740 million members. It is an ideal platform for hotels to connect with other businesses in the hospitality industry, share job postings, and showcase their expertise in the industry.


Strategies for creating engaging content and fostering a sense of community among followers:


  1. Use high-quality images and videos: To showcase your property and services, use high-quality images and videos that are visually appealing and showcase your unique offerings.
  2. Create a consistent brand voice: Develop a consistent brand voice across all your social media platforms that reflects your hotel’s personality and values.
  3. Run promotions and contests: Promotions and contests are a great way to engage with your followers and create excitement around your hotel.
  4. Respond to customer feedback: Respond to customer feedback on social media platforms promptly, whether it is positive or negative, to show that you value their input and are committed to providing excellent customer service.
  5. Create a sense of community: Use social media platforms to create a sense of community among your followers by sharing content that is relevant to their interests and engaging with them through comments, likes, and shares.


In conclusion, social media is a powerful tool for hospitality businesses to connect with potential customers, increase brand awareness, and create a sense of community among followers. By using a combination of social media platforms and implementing effective strategies for creating engaging content, hospitality businesses can leverage social media to grow their business and stand out in a competitive market.

If you’re a hospitality business looking to connect with potential customers and build your brand, social media is an essential tool that you cannot afford to ignore. With the strategies outlined in this article, you can create engaging content, foster a sense of community among your followers, and make the most of different social media platforms.

So, don’t wait any longer, book a call now– start using social media marketing to grow your hospitality business today! Whether you’re new to social media or have been using it for a while, there’s always something new to learn and new ways to engage with your followers. So, take the time to implement these strategies, experiment with different platforms, and keep refining your approach until you achieve the results you’re looking for. Good luck!

The Importance of Customer Segmentation in Hospitality Marketing

Customer segmentation is a crucial aspect of hospitality marketing that allows hotels and other hospitality businesses to target specific customer groups with tailored marketing efforts. By dividing their customer base into smaller, more manageable groups based on demographics, behaviour, and psychographics, hospitality businesses can create more effective marketing campaigns that resonate with their target audience. In this blog, we will discuss the importance of customer segmentation in hospitality marketing and explore various ways in which hotels and other businesses can segment their customers.

Demographic Customer Segmentation

Demographic segmentation is one of the most common and straightforward methods of customer segmentation. It involves dividing customers based on demographic factors such as age, gender, income, education, and marital status. For example, a luxury hotel may target high-income travellers, while a budget hotel may target budget-conscious travellers.

Demographic segmentation helps hospitality businesses understand the specific needs and preferences of different customer groups. By tailoring marketing efforts to these groups, businesses can create messaging that resonates with their target audience and increase the chances of converting them into loyal customers.

Behavioural Customer Segmentation

Behavioural segmentation is based on how customers interact with a hospitality business, such as their purchasing behaviour, frequency of visits, and brand loyalty. This type of segmentation helps businesses understand how their customers behave and what motivates them to make a purchase.

For example, a hotel may segment its customers based on their booking behaviour, such as those who book far in advance versus those who book last minute. This information can help the hotel create targeted marketing campaigns that incentivize customers to book earlier or to book a specific package or room type.

Psychographic Customer Segmentation

Psychographic segmentation involves dividing customers based on their personality traits, lifestyle, values, and attitudes. This type of segmentation helps businesses understand the emotional needs of their customers and how they relate to their brand.

For example, a hotel may segment its customers based on their travel motivations, such as adventure-seeking travelers, relaxation-seekers, or business travelers. This information can help the hotel create targeted marketing campaigns that highlight specific amenities or services that cater to those travel motivations.

Benefits of Customer Segmentation

By segmenting their customers, hospitality businesses can create targeted marketing campaigns that resonate with their target audience. This approach can help businesses to:

  • Increase customer loyalty: By tailoring marketing efforts to specific customer groups, hospitality businesses can create a more personalized and memorable experience for their customers, increasing the likelihood of repeat business.
  • Maximize marketing ROI: Targeted marketing campaigns can be more cost-effective than generic campaigns, as they are more likely to convert leads into customers.
  • Differentiate from competitors: By creating messaging that resonates with specific customer groups, hospitality businesses can differentiate themselves from competitors who offer a more generic approach.


Customer segmentation is a crucial aspect of hospitality marketing that allows hotels and other businesses to target specific customer groups with tailored marketing efforts. By dividing their customer base based on demographics, behaviour, and psychographics, hospitality businesses can create more effective marketing campaigns that resonate with their target audience. This approach can help businesses increase customer loyalty, maximize marketing ROI, and differentiate from competitors, ultimately leading to increased revenue and profitability.

Are you a hospitality business looking to increase your revenue and profitability through targeted marketing campaigns? If so, customer segmentation is a crucial aspect of your marketing strategy. By dividing your customer base based on demographics, behaviour, and psychographics, you can create tailored marketing campaigns that resonate with your target audience and increase customer loyalty.

So, if you want to differentiate from your competitors, maximize your marketing ROI, and create a personalized and memorable experience for your customers, it’s time to start implementing customer segmentation in your hospitality marketing strategy. Take the first step towards success by analyzing your customer data and identifying the key customer segments that are most important to your business. Start creating targeted marketing campaigns that speak directly to your customers’ needs and preferences, and watch your revenue and profitability growth. Book a Call Now

How a Hotel Growth Agency Helped a Hotel Villa Baviera Increase Occupancy Rates by 25%

When it comes to running a successful hotel, one of the key metrics to measure is occupancy rate – the percentage of available rooms that are actually filled with guests. A high occupancy rate means more revenue and a healthier bottom line. But what if your hotel is struggling to attract guests and your occupancy rate is lower than you’d like it to be? That’s where a ThisRapt hotel growth agency can come in handy.

Take the case of the Hotel Villa Baviera. Located in a popular tourist destination, the hotel had a lot going for it – a prime location, great amenities, and friendly staff. However, despite all of this, the hotel’s occupancy rate was hovering around 50%. The hotel’s management team knew they needed help to turn things around, so they turned to a ThisRapt hotel growth agency for assistance.

ThisRapt started by conducting a thorough analysis of the hotel’s current marketing efforts. They looked at everything from the hotel’s website to its social media presence to its advertising campaigns. What they found was that the hotel’s marketing efforts were fragmented and lacked a cohesive strategy. There was no clear message or branding, and potential guests were getting lost in the noise.

To address this issue, the hotel growth agency developed a comprehensive marketing plan for the hotel. This included creating a new website that was optimized for search engines and mobile devices, establishing a strong social media presence on platforms like Facebook and Instagram, and launching targeted advertising campaigns aimed at specific demographics. Also, creating guest personas for families and business travellers.

One of the key tactics ThisRapt as a Hotel Marketing Company employed was influencer marketing. We reached out to popular travel bloggers and social media influencers who had a large following in the hotel’s target market and invited them to stay at the hotel for free in exchange for sharing their experiences on their social media channels. This helped to generate buzz and attract attention from potential guests who may not have otherwise heard of the hotel.

ThisRapt also worked closely with the hotel’s staff to ensure that the guest experience was top-notch. They provided training on everything from customer service to housekeeping to make sure that every guest had a memorable and enjoyable stay.

The results were impressive. Within six months of partnering with the hotel growth agency, the Hotel’s occupancy rate had increased by 25%. The hotel was now consistently booked up, and revenue was up significantly as a result.

Overall, the success of the Hotel Villa Baviera is a testament to the power of a comprehensive hotel growth strategy. By working with a hotel growth agency to develop a cohesive marketing plan and improve the guest experience, the hotel was able to achieve impressive results and set itself up for long-term success.

Social Media Marketing for Hotels


The domain of social media can be daunting. For first-timers, devising the right strategy for a butter-smooth social media can be a chaotic experience. In addition, the expenses act as the perfect cherry on top to make the ordeal all the more overwhelming. However, good things happen when you get out of your comfort, and the same goes for new-age marketing tactics.

Social media and the ensuing marketing are indispensable aspects of every industry, including hospitality and hotel management. With the world slowly becoming a global village, the benefits that hotels can reap from social media marketing are paramount and near infinite. For instance, 55 per cent of consumers learn about brands from social media. Thus, if you want to ace your hospitality social media marketing game and rope in the right people into your hotels all with the click of a mouse, read ahead!

Tips and Tricks for a Stalwart Social Media Marketing Strategy for Hotels in 2022

1. Algorithm Update and Cracking the Algorithm

Google regularly updates its ranking algorithms throughout the year to offer users a better search experience and more relevant search results. Such changes can affect the SEO performance of your hospitality social media marketing strategy. Although Google refurbishes its algorithm 500 to 600 times a year, most of these alterations are too minute to dramatically influence your digital marketing formula.

May 2022 Core Update – It was a broad core algorithm update that targeted content of all types and focused on E-A-T, that is, Expertise, Authoritativeness, and Trustworthiness.

July 2022 Google Algorithm/Core Update – It was more of a refresh than a new overhaul. It pressed on the importance of video indexing, elucidating the surge in popularity of video content among audiences of diverse cohorts.

Such algorithm updates can drastically or subtly affect your social media marketing 2023 strategy. However, the right tactics, prompt decisions, and diligence can help swerve the changes effectively and crack the algorithm. How? By focusing on the quality of the content!

We all have heard the phrase, ‘content is king.’ The statement has unrivalled significance in today’s day and age. Your social media and digital marketing strategy should centre on the E-A-T rule. You have to generate content on social media, both short-form and long-form, which establish your expertise, authoritativeness, and trustworthiness as a top-tier hotel.

Rather than churning out mass-produced content on whatever is ‘trendy’ on the top social media sites, such as Instagram, TikTok, YouTube, or Facebook, you should provide your audience with content they are looking for and care about! Your social media strategy should etch your name as a towering presence within the hospitality sector. Simply put, you should be equipped to turn both content produced in-house and by happy customers into SEO scoring machines by doing the proper legwork research on hashtags, keywords, and other SEO boosters that feel natural and organic to audiences.

2. Share Photos and Videos

Regarding hotel social media marketing for 2023, images and videos is your best friend. The Google Core Update of July 2022 had already illustrated the growing importance of visual content, including videos, as a way to crack the algorithm. As such, the best way to devise the right social media strategy for your hotel is to include images and videos skillfully. For instance, a recent study reveals that 2 out of 5 millennials assent that hotel and travel images on social media affect their booking.

The crux remains that consumers, nowadays, will not choose a hotel for their stay without adept ‘social proof.’ Apart from reviews, Google My Business Pages, Testimonials, and an excellent and swift website, a vibrant social media presence that reflects your hotel’s values and visions. So, take out the camera and click ‘aesthetic’ pictures that encapsulate your hotel’s beauty, authenticity, and ‘vibe.’ Some of the on-demand photos and videos that you can incorporate as part of your hotel marketing strategy for 2023 include the following –

• Images of your hotel’s interiors
• Images of your hotel’s exterior
• Images of fun activities in your hotel
• Images of guests
• Images of guests enjoying
• Image of the view from the window
• Images of neighbouring areas
• Behind-the-scenes videos of your staff preparing the hotel rooms for guests
• Videos introducing the hotel
• Short videos/reels on trends that are also relevant to your hotel
• Video of guests providing a testimonial about the hotel and their stay

3. Run Contest and Focus on Upcoming Holidays

The third way to devise a robust social media marketing strategy for your hotel is to hold content and focus on the upcoming holiday season. Needless to say, the hospitality industry has its peak season during Christmas, New Year, Fourth of July, and other similar occasions. Thus, you are responsible for co-opting such events and using them to ace your hotel marketing game. Some of the benefits of running a contest as a social media strategy include the following –

Your Social Media Base Skyrockets – Contests, especially those premised around the holiday season, can bolster your social media base unlike anything else. For instance, if you hold a contest on Instagram, and 100 out of your 500 followers decide to like the post and share the post, a snowballing of events will start that will exponentially increase the engagement on your page.

More Engagement = More Favors: The higher the engagement on any of your social media posts in the form of likes, comments, or shares, the greater the chances of you cracking the algorithm. Similar to Google’s algorithm that depends on activity, the algorithms of sites such as Instagram, Facebook, and TikTok favour accounts where audiences efficaciously engage. Thus, a contest can help you get a better engagement rate, which will compel the algorithm to show your post to more people.

Thus, hosting a contest or giveaway before the holiday season can be a great way to stay on top of the hotel marketing game in 2023.

4. Share Most Sold Vouchers to Have Direct Link

Last but not least, you can also share vouchers on your social media platform to have a direct link with your potential consumers. Vouchers are a great way to ignite the interest of people in your hotel and also have many of them book rooms. Posting links to vouchers is handy during the holiday or other peak seasons when you typically expect more guests. Make sure to distribute the link on your social media, such as Instagram, Facebook, TripAdvisor, Agoda, Twitter, TikTok, and more.

So, there we have it, the four best trips for top-tier hotel social media marketing in 2023.

How to create a strong and cohesive online presence for your hospitality business

Choosing a hotel for your vacation or tour is no longer decided by asking your friends and family. In today’s world, people want everything at their fingertips. You can also benefit from building an online presence for your hotels and motels if you are in the hospitality business.

According to studies, 81% of travellers research hotels online before booking. The hospitality industry must establish a strong online presence with the massive influx of social media into our lives. Bookings are increased, revenue is increased, and hotel promotions are promoted.

In the digital world, the hospitality industry requires a strong web presence for several reasons.

Stories with visuals

People tend to remember visuals more than words. It will be easier for customers to choose the hotel and room they desire if they have a beautiful visual view. Your customer will feel emotionally moved when you present bold images of your property. Consequently, it will increase the likelihood of booking and rebooking. By showing your hotel on your website, you can generate more customers for your hotel.

Online presence boosts customer’s trust

You can get reviews from previous clients if your business has a website, blog, and social media account. Your hotel will be more likely to attract new customers if you write a positive and truthful review. As a result, you can multiply your profits and customer rate.

Effortless Marketing

Most marketing problems can be solved using an online presence. Your hotel’s website can be searched by customers and provides all the information they need. It won’t cost you anything additional to market your services.

Online presence shows what works and what not

You will learn about your competitors and the current trends with an online presence in the digital world. Monitoring your website’s and social media metrics is also possible. This will reveal your popularity with your customers. You can always improve your posts if many people like them, and if they dislike them, you will know their tastes.

Keeping in touch with clients

An online presence can reach and connect potential and previous customers. This way, prospective customers can receive information in their language and according to their tastes at a low cost.

10 Steps To Create a Strong And Cohesive Online Presence

The internet is one of the most important aspects of modern marketing. However, advertising online can be a simple, thousand-dollar website. A cohesive and strong online presence can be achieved by following these 10 steps.

1. Build an email list

Create and grow an email list to build your online presence. You can engage with current and potential customers weekly, monthly, or daily with the help of an email list. By creating gated content, you can grow your email list. Your newsletter can also be promoted via a call-to-action (CTA) on your website. Additionally, a newsletter allows you to collect leads’ emails and show that your content is of interest to your leads.

2. Master SEO

One of the best ways to build your online presence is to optimize your website for search engines (SEO). To appear online when people search, you must master SEO. A website’s search engine optimization can be divided into two categories — on-site and off-site.
The content is the most important part of on-site SEO. Create educational content that matches your target audiences’ search queries, use keyword research, and include internal and external links. The more technical side of off-site SEO will be your focus. A quick-loading site, for instance, will need to be set up correctly, have simple URLs, and have a simple URL structure. A backlink campaign is also an integral part of off-site SEO. As well as optimizing your on-page SEO, you can also audit your website.

3. Create Value

Your company or brand wants to make money in the long run. Creating value and focusing on your customers is the first step to making money. Providing free, educational content on the internet is one way to create value. Additionally, it will enhance your online presence and offer your customers a better experience. List the pain points and motivations of your customers. Consider your buyer personas. Answer their questions by brainstorming content. Could your customers benefit from this information? Your content strategy will be based on this. The ability to give advice online can also add value. Guest posts, comments, and podcasts are great ways to do this. Customers should be able to ask you questions anywhere.

4. Be active online

Being active online is essential to showing up online. Maintaining social media accounts and posting to your owned properties is essential. It is also important to be active in other areas. Social media, for instance, should be used to engage followers and subscribers. It’s always a good idea to join the conversation on a topic that’s being discussed in your industry.

5. Analyzed your results

The first step in building your online presence is to analyze the results you get after trying a few tactics. Test your strategies to see which ones work and which don’t.
Before you begin testing your results, you should decide what metrics you will use. If you’re working on SEO, Google may be a good place to track search engine results. An excellent way to measure the success of your email campaign is to track the number of subscribers, as well as opens and click-throughs. These are long-term strategies. Results may appear later for some. Brand awareness, for example, may take more work to track. However, even though results may be hard to track, it still needs to be worthwhile.

6. Adopt new forums

Be the first to adopt social media or popular websites when they emerge. Taking advantage of new technologies early has many benefits. The first advantage is that there is less competition if you are an early adopter. These websites have high engagement rates and are usually free, to begin with. Stay on top of industry news and research new, upcoming sites if you want to be an early adopter.

7. Have a social media presence

Today, it’s essential to be on social media. The number of people on social media worldwide reached 3.2 billion in 2019, making social media a vital tool for reaching your intended audience. Customers and prospects trust you when you are active on social media. In my experience, when a company lacks a social media presence, I lose trust and feel unsure of its existence. As an added benefit, social media allows you to establish credibility and reputation as well as showcase your brand. Potential customers will first look to social media when researching your brand to see what you’re posting and what other people say.

8. Make a website

Having an online presence is a must to show up online. People will likely search your website first before going to social media. You can display your brand on your website by using colours, fonts, texts, videos, and images. Present a solution to your buyer persona’s pain points. A number of CMS sites are available for creating websites, including Wix, WordPress, and Squarespace.

9. Produce content

Content produces more opportunities to appear online, so the more you produce, the better. Search engines, social media, and video sites like YouTube are all part of having an online presence. Strategize where you want to appear online once you’ve started producing content. Which social media platform do you prefer: Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark, Goodreads, or Amazon? Determine the mediums where your customers spend the most time (based on your research) and brainstorm content that fits those mediums best. YouTube, for example, allows you to make video content — whereas Instagram allows you to create photos and captions.

10. Automate your process

Last but not least, improving your online presence involves numerous tedious tasks. Make sure some of your processes are automated to ensure the system’s smooth operation. Social media platforms and your CMS can be scheduled to publish your content. You can also curate other people’s content, which allows you to constantly provide your audience with valuable resources without constantly creating new content. Additionally, you can set up automatic email signup forms on your site, which will send you email marketing newsletters in advance.


Creating an online presence also benefits businesses outside of the hospitality industry. You can use these strategies to establish your presence and grow it to match your business objectives. Your online presence, brand awareness, and reputation can be built through these marketing strategies. Your effort to create an online presence will pay off with increased sales and better brand awareness over time.