Category: Hospitality

Customer Case Study:

ThisRapt Helps Himalaya Cafe Increase Walk-Ins and Average Order Value with Music Club Campaign 

Overview  

Himalaya Cafe is a popular cafe located in Edinburgh, Scotland. They wanted to increase their customer base and encourage more people to visit their establishment. They partnered with ThisRapt, a full-service marketing agency, to develop and execute a Music Club campaign that would help them achieve their goals. 

Challenge  

Himalaya Cafe faced several challenges in attracting new customers. They were looking for a creative solution that would help them stand out in a crowded market. They also wanted to increase their average order value and create a sense of community around their establishment. 

Solution  

ThisRapt developed a Music Club campaign that showcased the unique atmosphere of Himalaya Cafe and created a community of musicians. The agency created a series of events where local musicians could perform and showcase their talents. They also used social media platforms to promote the events and encourage people to attend. 

Results  

The Music Club campaign developed by ThisRapt helped Himalaya Cafe achieve its goals and exceed its expectations. Here are the results: 

Created a community of 20+ musicians: The Music Club campaign helped Himalaya Cafe establish a community of local musicians who performed at their events. This created a sense of community around the cafe and helped attract new customers. 

Walk-ins increased to 200% after the campaign: The Music Club campaign helped attract new customers to Himalaya Cafe. The establishment saw a 200% increase in walk-ins during and after the campaign. 

Average order value increased to 150% after the campaign: The Music Club campaign helped increase the average order value at Himalaya Cafe. Customers were more likely to order food and drinks while enjoying the music and the unique atmosphere of the cafe. 

Conclusion  

ThisRapt’s Music Club campaign helped Himalaya Cafe increase its customer base, create a sense of community, and increase its average order value. The campaign was a huge success and helped the cafe achieve its goals. ThisRapt’s creative and strategic approach to marketing helped them overcome their challenges and achieve impressive results for their clients. The Music Club campaign helped establish Himalaya Cafe as a unique and attractive destination in the Edinburgh Cafe scene.

Customer Case Study:

ThisRapt Helps Urban Lounge Increase Reach and Walk-Ins with Video Marketing Campaign

Overview

Urban Lounge is a popular bar and restaurant located in Edinburgh, Scotland. They wanted to increase their reach and attract more customers to their establishment. They partnered with ThisRapt, a full-service Hospitality marketing agency, to develop and execute a video marketing campaign that would help them achieve their goals.

Challenge

Urban Lounge faced several challenges in increasing its customer base. They were struggling to get the word out about their establishment and attract new customers. They had a limited budget to work with and needed a creative solution that would provide them with the results they were looking for.

Solution

ThisRapt developed a video marketing campaign that showcased the unique atmosphere and offerings of Urban Lounge. The agency created a series of videos that highlighted the bar and restaurant’s delicious food, creative cocktails, and fun events. They also used social media platforms to promote the videos and reach a wider audience.

Results

The video marketing campaign developed by ThisRapt helped Urban Lounge achieve its goals and exceed its expectations.

Here are the results:

Increased reach by 50%: The video marketing campaign helped Urban Lounge reach a wider audience than ever before. The videos received thousands of views on social media, leading to a significant increase in reach.

Walk-ins increased to 30% after the campaign: The videos and social media promotion helped attract new customers to Urban Lounge. The establishment saw a 30% increase in walk-ins during and after the campaign.

Online brand reputation increased from nothing to 110+ reviews: Prior to the campaign, Urban Lounge had no online presence or reviews. However, the video marketing campaign helped establish their brand online and attract positive reviews. Urban Lounge now has over 110 reviews, which has helped to further increase its visibility and attract new customers.

Conclusion

ThisRapt’s video marketing campaign helped Urban Lounge increase its reach, attract new customers, and establish its brand online. The campaign was a huge success and helped the bar and restaurant achieve their goals. ThisRapt’s creative and strategic approach to marketing helped them overcome their challenges and achieve impressive results for their clients.